Company logo and name

Company Logo and Name

For our company name we wanted a name that indicated 'bright ideas.' for this reason we came up with names such as 'vibrant productions' and ' lucid productions.' Unfortunately, after doing a survey the participants we asked said that these names seemed to optimistically happy. We then had the idea to use the word 'lighthouse' because of the connotation associated with lighthouses. Although lighthouses are typically seen as a beacon of safety and security we thought we could use a stormy sea and a lighthouse keeper to symbolize danger and loneliness, which links to our opening as the lighthouse keeper is trapped in the lighthouse until the storm blows over, much like the girl in our opening is trapped in her situation with no way out. 

Despite the fact we wanted our logo to be related to our film opening we intended for it to be widely applicable to a range of productions. This is in accordance to the idea that production companies produce more than just one film, generally using the same logo for each one; therefore a logo should represent the company not the individual films.

We decided to use the font 'dark half BTN' because it isn't particularly formal and looks almost freehand. We decided this because of how it relates to the social realism genre being a usually low budget genre and includes elements of improvisation to make i

This was our first logo we created. After uploading it onto our opening we decided that the colour was too washed out to be seen properly. 

 This is our final logo; that is on our film opening. We also altered the dimensions of this logo to ensure it was better fitted on our film such as using brighter colours and more prominent outlining which made it look more professional. For our final logo we used more vibrant colours to ensure it was more aesthetically pleasing.